Behavioral researchEducationTechnology

There’s nothing soft about people skills.

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Phase — Record

01/ 04

We record real humans.
In real interactions.

Multi-camera, multi-mic capture of unscripted social moments. Sales calls, first dates, board meetings. Nothing staged.

Phase — Code

02/ 04

Then we code every frame.

Every action unit, gaze shift, micro-expression, prosody event. One conversation, a hundred thousand timestamped data points.

FIG. 02 — Coding Pass · THE DATING STUDY0/3,392 EVENTS

CODER 03 · RELIABILITY κ .87T+00:14:22

Phase — Analyze

03/ 04

Then we look for patterns.

Where do skilled negotiators look before they make an offer? What does charisma look like at 5-millisecond resolution?

FIG. 03 — Patterns · MUTUAL GAZE WINDOW4 PLATES

N=212 DATES · GAZE RECIPROCITY, MIN 3–7p<.01

Phase — Insights

04/ 04

Then we teach what holds up.

Courses, coaching, and enterprise tools built only on what survived scrutiny.

FIG. 04 — Findings That SurvivedPEER-CHECKED

Finding 047

Skilled negotiators shift gaze to the document 1.2 seconds before tabling an offer.

n=212 · p<.01

Finding 112

High-charisma speakers pause 38% longer before key claims.

n=1,408 · replicated

Finding 089

First impressions of warmth stabilize within 230 ms of the first frame.

n=96 · eye-tracked

TAUGHT IN: THE SOCIAL EDGE · PRIVATE PROGRAMSEVIDENCE-FIRST

What we’ve done - 01/05

We conducted the largest behavioral study of poker players.

We built the most comprehensive training on reading opponents, working alongside the world's best players to map the behavioral patterns of their opponents.

3 STUDIES · MILLIONS OF DATA POINTS

What we’ve done - 02/05

We are building the largest dataset of recorded and coded human interactions

Meetings, presentations, first dates, cocktail parties, conversations and more. Captured on video and coded frame by frame, so every moment can be measured and compared.

RECORD · CODE · ANALYZE

What we’ve done - 03/05

We've worked with the biggest companies in the world.

We coach executives and teams, build custom workshops, and analyze how people really communicate, then optimize what matters most: sales, leadership, team cohesion, or the customer experience.

TECH · FINANCE · MEDICAL · AND MORE

What we’ve done - 04/05

We've trained thousands of people in the skills to be exceptional with people.

Hundreds of classes in people dynamics, presentations, negotiation, and conversation, for students ranging from neurosurgeons working on bedside manner to counterterrorism agents, executives, and everyone in between.

WORKSHOPS · PRIVATE COACHING · THE SOCIAL EDGE